Our Story
How two rescued cats changed the way we see daily care.
Two cats,
one apartment.
2022
A long walk back.
After a heart attack and surgery in 2022, our founder was told to walk every night for three months. On those humid night walks he started noticing the street cats, friendly and aimless.
2023 · Mario
The one who looked up.
In an empty warehouse he found a litter of kittens. One ginger kitten looked up, not with need, but with acceptance. He stayed. That was Mario.
2023 · Smol
The one who refused to give up.
Ten months later came Smol, a tiny ginger girl pulled from a drain, loud and insistent about living.
2023 · 2 AM
The bowl that started it.
Washing bowls at 2 AM, watching Mario chase food stuck in a corner, he realized no one who made this had ever watched their cat struggle for something this simple.
2024
Built quietly.
Incubated under VARIANTZ: a year of testing, sourcing and refining before anything carried the name.
2025 – Today
Pets first, then the home.
APAWLOGY® makes daily comforts for living with pets: fountains, feeders and the small things around them, designed to earn their place in the room.
Pets That Matter Most. • Made to live together. • Pets That Matter Most. • Made to live together. •